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Cuts your Google AdWords™ Bid Prices by 30% or more...guaranteed! New Tool Saves Hours of Typing, Takes Advantage of Typos, and Creates Killer Keywords that Generate Quality Traffic for Much Lower Bid Prices
"If you don't immediately see the value of The AdTool™, I guarantee you're overpaying for AdWords Clicks by at
least 30%." Dear Friend, This is going to be a short sales letter, because the value of the tool I'm going to show you should be obvious to anyone who relies on Google AdWords traffic for any amount of revenue. My name is Howie Jacobson. I'm an AdWords addict, but that isn't important now. What's important is that I've developed a tool that cuts most of the grunt work out of the hardest and most important part of adwords management - brainstorming your keyword list.
Here's what The AdTool™ does to that list:
It doesn't submit your website to the top 750,000 search engines. It doesn't promise you millions of drooling visitors. It doesn't even enlarge your favorite body parts.
Why do you need this tool? If you know, you can just sign up right now for a 21-day trial for $3.95.
If you don't understand the value of The AdTool, let me explain.
In our April 2005 update, we included what we suspected would be the "killer app" of online advertising: the Peel-and-Stickerizer. Before I describe it... Recently I received an email from AdWords Guru Perry Marshall, in which he revealed the #1 Dollar-Draining, Blood-Pressure-Boiling mistake consistently made by AdWords advertisers. Here's the key bits:
The simplest cure for this is my "Peel and Stick"
method - you take high traffic keywords and one
at a time, peel them out of one group and stick
them into their own new group, then you write ads
JUST for that ONE keyword. Often that doubles or
triples your CTR literally overnight.
And your keyword doesn't get put on hold because
there's only one keyword in that ad group - it starts getting
shown right away instead of being put on hold.
Now considering that 95% of your traffic comes
from 5% of your keywords, doing "Peel and Stick"
on your top 20 keywords can do absolute wonders
for your Google campaigns. This, all by itself, has
transformed thousands of people's AdWords campaigns
from losers to winners. And it's pretty easy."
Don't forget that this takes a certain amount of patience.
Or used to - before the Peel and Stickerizer.
Like the rest of the powerful tools in the AdTool arsenal, the Peel and Stickerizer
does something that you could do yourself - if you had endless time and nothing
better to do. It finds keywords with similar words or phrases and extracts them
from your giant list - so you can easily paste them into targeted ad groups and
"do absolute wonders for your Google campaigns," as Perry says.
Click here to see a video tutorial for the Peel and Stickerizer. If you already do
Peel and Stick manually, get a bib first - because you're going to be drooling
as you watch! Finding Related TermsHow do you generate your initial list? Are you roaming the internet, using a bunch of different free tools and then copying and pasting your results into spreadsheets or text files? That’s how I used to do it.The AdTool™ allows you to combine two of the best free sources of keywords actually used by people searching the web: Overture’s Inventory Tool and Google’s Keyword Suggestion Tool (affectionately known as the “Sandbox”). If you use a paid keyword tool like Wordtracker, you can simply import your results into The AdTool™ and go from there. Common Misspellings and TyposHere’s a web page (http://www.google.com/jobs/britney.html) that will blow your mind, straight from Google. It’s a list of hundreds of common misspellings of “Britney Spears” typed in by web searchers during a three month period. About 130,000 people spelled her name incorrectly. Who got to show their ads to those people? The ones who bid on the misspellings.AdWords is more like Family Feud than Jeopardy. In Jeopardy, you get points for knowing more than other people. In Family Feud, you get points for knowing what other people think. If you want to win at the AdWords game, you’ve got to bid on what other people are typing – whether they can spell or type, or not. Oh, and these “alternate spellings” can usually be had for a nickel a click. The AdTool™ helps you find and input the mispelings and tpyos that your competitors are missing. It’s like having a Yellow Pages for bad spellers, and you’re the only ad in your category!
US States and CategoriesIf you sell a product nationally in the US that people search on regionally, such as mortgages or health insurance, you may want to bid on regionally specific terms, such as
not to mention
or
The AdTool™ will do all that for you in about 8 seconds – for all 50 US states, and the 20 largest metropolitan areas. Why Quotes and Brackets Matter a LotIf you're just bidding on a few different words or phrases, you're missing out on the hundreds of other words or phrases people are typing when they're looking for your product or service. If you're just bidding on the big, dumb, obvious keywords (like photocopier or mortgage or cruise), then you're bidding against giant companies with more money than brains. Competitors who are ignorantly inflating the price of your bid. The key to AdWords success is to take the time and creativity to find all the unusual words and phrases that nobody else is thinking of. Because they're much cheaper than the generic category killers. With me so far? Good, because here's the punchline: When someone searches on Google putting quotes or brackets around the word or phrase, they get different results than if they just typed the word in all by itself. In other words, using quotes and brackets can triple the number of keywords you bid on, and gives you three times as many chances to find the really profitable ones. Why Misspellings, Plurals and Synonyms Matter a LotDid you hear about the guy who auctioned off a box of "gers" on ebay for $5? The guy who bought it turned around and auctioned off the same box for $200. Why? Because he listed it as a box of "gears." Everyone was searching for "gears." Only the guy who made $195 in two minutes searched for "gers." If you can think of misspellings that your competitors miss, you get all that traffic for minimum prices. It won't be a huge amount, but it doesn't have to be. It lowers your overall lead acquisition cost, which is huge. Synonyms and plurals and alternate forms work the same way. The more creative you can be about identifying traffic sources, the bigger your competitive advantage. Why Negative Keywords are CrucialLet's say you want to advertise your mushroom growing kits. Do you know who searches for "mushrooms" on Google? A lot of people looking to take a psychedelic trip. Do you want all those people seeing your ads and destroying your click-thru rate? If you've ever suffered the pain, annoyance, and humiliation of having your campaigns suspended for poor performance, you understand that keeping the wrong people away from your ads is as important as attracting the right people. Who Needs a Tool to Do All This Stuff?Nobody! You can absolutely type out all your keywords and manually put a quote before each word, and then go and add a quote at the end. Then you can do the same thing with brackets. (If you want to do it that way, might as well just do a global search and replace of " " with [ ] .) Then you can save all those words onto another file and do a global search and replace with every misspelling, every plural, every synonym. Oh, and if you're using Word, make sure you turn off the auto-correct feature! Here's the point: the more keywords you have, the more time it will take. And the less likely you'll be to find those killer five cent words and phrases that nobody else has thought of. Don't take my word for it. Look at the following very short keyword list.
What would you do to prepare this list for an Ad Group? How long would it take you? Ready, set, go! Are you back? What does your list look like? How long did it take? Did you make any typo mistakes? Can you think of a better use of your time? To make my new list, I just made the following 6 replacements (9 seconds each):
Then I clicked to add quotes and brackets (1 second). Then I added some negative keywords (5 seconds each):
Click here to view my new list of 104 keywords to dump into Adwords, created in exactly 80 seconds. A Short and Almost Pointless History of Lower Your Bid PriceI created a spreadsheet program that just added quotes and brackets because I was tired of doing that repetitive, mindless, but very profitable task. I just wanted a simple tool that would do it for me. I sent the program to a few guys in my Adwords Addicts support group, and they like it a lot (not because it was pretty, or even all that user-friendly, but because it was useful). At an internet marketing seminar in Orlando last winter, a few of them all but half-nelsoned me into making it widely available. At first I was skeptical that anyone would pay for my Excel programming, but when they described the impact it had on their businesses, I agreed. So I gave up the opportunity to listen to a really cool presentation and ran back to my hotel room where I wrote a short, lame sales letter. I sold about 12 of them when I got my first request for refund. His name was Rob Goyette. I admit - I was pretty bummed. Bummed enough to call Rob, to find out where his head was at. He said, "Your tool is ugly and not that user friendly, and I could make a much better tool myself." After I picked up my hurt feelings and stroked them a little, I said a very mature and brave thing: "Oh yeah, well why don't you?" So Rob did. I had to admit - it was miles better than mine. And then Rob found another programmer and designer - Erik Wickstrom - who made it better still. And so now it's useful, user-friendly, and IMHO beautiful too. But don't take my word for it! Try The AdTool for just $3.95 for 21 days. If you don't find that it saves you hours on your Adwords campaign, we'll give you a full and cheerful refund. After the 21-day trial, The AdTool is $19.95/month, or $147 for a whole year (about 40% off!). (Think of it as a thirty-five cents an hour intern who doesn't take lunch breaks.) Click here to start your 21-day trial of The AdTool. Thanks for reading, P.S. Do not put this in your "I'll get to it later folder!" We have been making major upgrades to the AdTool - and in order to cover our higher costs we will be raising the price very soon. Rob, Erik and I are still "running the numbers" to see how much we will have to raise the price to pay for the upgrades - but right now it looks like we are going to raise it about 75%. Signup now to lock in your membership at today's price! (and please don't tell our accountant that we told you this!! ;-) GET A $129 VALUE ABSOLUTELY FREE..."HOW TO LOWER YOUR BID PRICE" MINI-COURSEI'm sorry there isn't enough room on this web site to teach you everything I want to about lowering your PPC bid price and boosting traffic to your web site!
Table Of Contents for the 8-Part mini-course:Part 1 - "Keywords: They Unlock All The Right Doors"Part 2 - "Phrase Match vs. Exact Match: What Are They Typing?" Part 3 - "Misspellings: I'll Take That Box of Gers!" Part 4 - "Synonyms: What's Another Word For Thesaurus?" Part 5 - "Geographic Locations: Where In The World Should I Sell?" Part 6 - "Peel and Stick: Taking Keywords To The Hospital" Part 7 - "Time: The Great Equalizer" Part 8 - "Cheap Labor: The 16 Cents An Hour Intern"
Click here to start your 21-day trial of The AdTool.
The AdTool™
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